business meeting for press release

Should You Distribute a Press Release Before or After an Event?

Your company or organization has an event coming up. Such as: Trade show, Chamber event or local business fair; Seminar presentation; Acceptance of a prestigious award; Interview on national TV…

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Press Release Inspiration: Newsworthy Ideas for Local Businesses

 Many local business owners feel hesitant to utilize press releases because they believe they lack “newsworthy” content. The truth is, there’s a wealth of potential for exciting press releases that…

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family portrait wall columbia mo

Columbia MO Photographer Sarah Jane Shorthose Propelled to Top of Google by Press Release

Summary: Sarah Jane Photography of Columbia, MO hired Diana Ratliff to write and distribute a press release for her family Photography Business. Written and distributed in late December, 2023, the…

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Case Studies Blend Emotion and Logic to Increase Sales

While people like to THINK that their buying decisions are rational, based on facts, research tells another story. According to Gallup, 70% of decisions are based on emotion, including brand…

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Using Case Studies With Press Releases for Local Businesses

Using case studies with press releases is a remarkably effective strategy for local business marketing, yet it is underutilized. Here’s how to make the strategy work for your business. Case…

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Winning Customers Without Competing on Price

In today’s remodeling landscape, money-conscious consumers are a fact of life. And home improvement projects can be high-dollar investments for homeowners. Prospective customers often prioritize price, overlooking the expertise and…

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Case Studies vs. Portfolios – Who Steals the Spotlight?

Understanding the Difference Between a Case Study and a Portfolio – What They Do and When to Use Them! When it comes to using websites to showcase what you do…

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Improving Topical Authority to Prove Your Expertise and Attract Customers

A particularly smart strategy today is improving Topical Authority to prove your expertise and attract more customers by doing so. Topical Authority refers to the level of expertise and knowledge…

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Combining PR & SEO to Propel Your Business Online

This recent article illustrates the power of Simple Case Studies. In addition to writing case studies that are well-optimized for Google, and highly relevant to consumers, I often use press…

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Why Local Businesses Need “Project Detail” & “Market Insight” Case Studies

I strongly feel that local businesses need Project Detail and Market Insight case studies. One proves expertise; the other proves experience. And they should be easy to find, and easy…

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