Using Case Studies With Press Releases for Local Businesses
Using case studies with press releases is a remarkably effective strategy for local business marketing, yet it is underutilized. Here’s how to make the strategy work for your business. Case…
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Winning Customers Without Competing on Price
In today’s remodeling landscape, money-conscious consumers are a fact of life. And home improvement projects can be high-dollar investments for homeowners. Prospective customers often prioritize price, overlooking the expertise and…
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Case Studies vs. Portfolios – Who Steals the Spotlight?
Understanding the Difference Between a Case Study and a Portfolio – What They Do and When to Use Them! When it comes to using websites to showcase what you do…
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Improving Topical Authority to Prove Your Expertise and Attract Customers
A particularly smart strategy today is improving Topical Authority to prove your expertise and attract more customers by doing so. Topical Authority refers to the level of expertise and knowledge…
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Combining PR & SEO to Propel Your Business Online
This recent article illustrates the power of Simple Case Studies. In addition to writing case studies that are well-optimized for Google, and highly relevant to consumers, I often use press…
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Why Local Businesses Need “Project Detail” & “Market Insight” Case Studies
I strongly feel that local businesses need Project Detail and Market Insight case studies. One proves expertise; the other proves experience. And they should be easy to find, and easy…
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How Case Studies Help You Avoid Being Seen as a Commodity
ANY business can claim to be “fast” or “professional” or “expert”, right? And they do. So how do you avoid being seen as a commodity – just another painter or…
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How to Help Prospects Find Case Studies on Your Website
Most companies put little thought into how they organize their case studies on their websites—a grid here, a filter there, and voila! Often, they just put the biggest logos…
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Fake Reviews: Why Case Studies Are More Credible Social Proof for Local Service Businesses
As a local business owner, you understand that social proof (what other people think about their company and say publicly) is a powerful tool for building trust with potential customers….
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Why Your Case Study Needs a Customer Headshot
In a recent survey of the customer success pages of the top 50 SaaS companies, we were surprised to find that only 28% of those companies included a headshot…
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