How Case Studies Help You Avoid Being Seen as a Commodity
ANY business can claim to be “fast” or “professional” or “expert”, right? And they do. So how do you avoid being seen as a commodity – just another painter or…
Read More »Don’t fall for these two common myths about online marketing!
I’ve heard some version of these two myths over and over again in my 20+ years of helping small business owners. Myth #1: If you build it, they will…
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Fake Reviews: Why Case Studies Are More Credible Social Proof for Local Service Businesses
As a local business owner, you understand that social proof (what other people think about their company and say publicly) is a powerful tool for building trust with potential customers….
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Different Types of Case Studies – Which Is Best?
Case studies are a popular research method that are used in many different disciplines. They can be fact-driven and deductive where a correct answer is needed, or context driven where…
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Best Practices for Communicating Case Study Reports
Clear communication of results is essential for any successful business. When communicating your results to stakeholders, best practices should be used to ensure the information is clear and concise. Stakeholders…
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Seven Tips for Crafting an Error-Free and Impactful Case Study
Case studies are an effective way to showcase your company’s successes and demonstrate how you can help customers solve their problems. They can be a powerful marketing tool that…
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How to Use Case Study Results to Optimize Your Marketing Tactics
Case studies are one of the most effective marketing tools businesses can use to inform customers about how their products or services can help them. Case studies provide real-world examples…
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Dos and Donts of Promoting a Case Study
Getting your case study in front of the right people is critical to its success. You’ve spent time and money crafting it, so it should be rewarded by the right…
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How a Case Study Differs from Other Types of Research
When it comes to research, there are a variety of methods used to acquire data and draw conclusions. Among them is the case study, which looks in depth at a…
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The Importance of Case Studies in B2B Marketing
Case studies are one of the most popular forms of research in psychology. They are often used to verify the effectiveness of a particular hypothesis and can be useful in…
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