Columbia MO Photographer Sarah Jane Shorthose Propelled to Top of Google by Press Release
Summary: Sarah Jane Photography of Columbia, MO hired Diana Ratliff to write and distribute a press release for her family Photography Business. Written and distributed in late December, 2023, the…
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Case Studies Blend Emotion and Logic to Increase Sales
While people like to THINK that their buying decisions are rational, based on facts, research tells another story. According to Gallup, 70% of decisions are based on emotion, including brand…
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Using Case Studies With Press Releases for Local Businesses
Using case studies with press releases is a remarkably effective strategy for local business marketing, yet it is underutilized. Here’s how to make the strategy work for your business. Case…
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Case Studies vs. Portfolios – Who Steals the Spotlight?
Understanding the Difference Between a Case Study and a Portfolio – What They Do and When to Use Them! When it comes to using websites to showcase what you do…
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Why Local Businesses Need “Project Detail” & “Market Insight” Case Studies
I strongly feel that local businesses need Project Detail and Market Insight case studies. One proves expertise; the other proves experience. And they should be easy to find, and easy…
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How Case Studies Help You Avoid Being Seen as a Commodity
ANY business can claim to be “fast” or “professional” or “expert”, right? And they do. So how do you avoid being seen as a commodity – just another painter or…
Read More »Don’t fall for these two common myths about online marketing!
I’ve heard some version of these two myths over and over again in my 20+ years of helping small business owners. Myth #1: If you build it, they will…
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Ecommerce Case Studies: Helping Shoppers Go from Browsers to Buyers
It’s a common scenario in ecommerce: a customer spends time browsing a website, adding items to their cart, but ultimately hesitates to make a purchase. Whether it’s due to concerns…
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Fake Reviews: Why Case Studies Are More Credible Social Proof for Local Service Businesses
As a local business owner, you understand that social proof (what other people think about their company and say publicly) is a powerful tool for building trust with potential customers….
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Different Types of Case Studies – Which Is Best?
Case studies are a popular research method that are used in many different disciplines. They can be fact-driven and deductive where a correct answer is needed, or context driven where…
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