business meeting for press release

Should You Distribute a Press Release Before or After an Event?

Your company or organization has an event coming up. Such as: Trade show, Chamber event or local business fair; Seminar presentation; Acceptance of a prestigious award; Interview on national TV…

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Press Release Inspiration: Newsworthy Ideas for Local Businesses

 Many local business owners feel hesitant to utilize press releases because they believe they lack “newsworthy” content. The truth is, there’s a wealth of potential for exciting press releases that…

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family portrait wall columbia mo

Columbia MO Photographer Sarah Jane Shorthose Propelled to Top of Google by Press Release

Summary: Sarah Jane Photography of Columbia, MO hired Diana Ratliff to write and distribute a press release for her family Photography Business. Written and distributed in late December, 2023, the…

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Using Case Studies With Press Releases for Local Businesses

Using case studies with press releases is a remarkably effective strategy for local business marketing, yet it is underutilized. Here’s how to make the strategy work for your business. Case…

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Combining PR & SEO to Propel Your Business Online

This recent article illustrates the power of Simple Case Studies. In addition to writing case studies that are well-optimized for Google, and highly relevant to consumers, I often use press…

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