Case studies are a popular research method that are used in many different disciplines. They can be fact-driven and deductive where a correct answer is needed, or context driven where multiple solutions are possible.
They are also an effective teaching tool. They can be a good way to show students how to apply a theory or concept to real-world situations.
What is a case study?
Case studies are one of the most widely used research methods in psychology. They are designed to provide an in-depth description of a specific person or small group of people, usually including the subject’s own account.
The case study approach is particularly well suited to answering how or why questions. It is also a preferred method for conducting research when an experimental design either is inappropriate or impossible to undertake.
Case studies often use a variety of methods to collect their data, with the goal of providing as complete a picture as possible. Common methods include interviews, protocol analysis, and field studies.
What is the purpose of a case study?
Case studies provide a way to examine a real-life problem or issue and understand it from the perspective of someone who has experience with it. They are useful in many disciplines, including psychology, anthropology, political science, education and medicine.
In addition, they stimulate students’ curiosity about a variety of situations and roles. This interest in a range of issues and opportunities can serve them well as they develop into leaders in their careers.
A good case study should tell a story, have dialogue, create empathy with the main characters, be recent, serve a teaching function and require a dilemma to be solved. It should also have generality, which means that it can be used to apply theory or concepts to other real-world situations.
What is the best type of case study?
Case studies are often written and distributed as marketing collateral for businesses. They can be printed and handed out at trade shows or networking events to help qualified prospects move closer to a buying decision.
They can also be used in classroom settings to teach students about a concept or analytical method they will use in their own research. This is an important step because it gives students a chance to practice applying the theory or methodology in real-world situations.
A case study usually focuses on an individual or small group, and the information is typically drawn from a range of sources (such as interviews, observations and analysis of primary and secondary data). It is less rigorous than quantitative methods, which collect data that can be statistically analyzed, but it can provide new insights for future research and may help researchers to identify areas for further exploration.
The best type of case study for your business depends on the goals you want to achieve. It is best to work with your sales and customer success teams to determine the best topic for your case study.
How do I decide which type of case study is right for me?
There are many different types of case studies, each suited for a specific purpose. The key is to decide which type will best suit your needs and audience.
Written case studies are a great way to share customer stories and show potential buyers how your product or service can solve their problems. They’re also often easier for busy prospects to digest.
Video is another excellent format for showcasing a story. In addition, videos can set a mood and engage additional senses like sound.
Ultimately, the type of case study you choose is dependent on how well it will fit into your overall marketing strategy. The most effective distribution channels are those that reach key decision-makers at the right stage of their buying process.
Ideally, your case study is written and produced by the people who know your customers and their specific issues best – your sales team. This will ensure your content is written in their language and that they’re able to connect with it on a deeper level.
