Drive Visibility, Traffic and SEO with Digital Press Releases
In a survey of 800+ digital PR experts, 84.39% stated that PR brand mentions have a big impact on brand authority and online traffic. (Source: uSERP State of Backlinks Report)
Capturing attention online is crucial for any local business. But you have countless competitors vying for clicks and screen time. Standing out and breaking through the online noise was never an easy task, and it’s getting more and more difficult.
A well-crafted press release can help enormously, but it’s tough to get mentioned on traditional media. Instead, I focus on ONLINE PRESS RELEASE DISTRIBUTION. While written and formatted like a traditional press release, my “Online News Boosts” generate buzz, enhance local SEO and can even increase sales (especially when combined with case studies that provide PROOF of your expertise).
Immediate Benefit of Online Press Releases (News Boosts): Exposure & Brand Credibility
Press releases offer an excellent way to educate people about your business and send online traffic to your website. Here’s how:
- Amplify your announcements: Launching a new product or service? Hosting a community event? Sharing your company’s story? My Online News Boost service can capture media attention and spread the word, generating excitement and interest among your target audience.
- Build brand awareness: By getting your name and message out there, Online News Boosts help you establish yourself as a recognized entity within your local community, leading to increased brand recognition and recall.
- Drive targeted traffic: Well-written online press releases often generate clicks and visitors to your website, placing your business directly in front of potential customers actively searching for information in Google and on news websites.
Long-term Benefit of Online News Boosts: Backlinks to Supercharge your Local SEO
The benefits of press releases extend far beyond immediate online exposure. Here’s how strategically crafted Online News Boost can enhance your SEO efforts:
- Increased brand mentions and backlinks: Press releases, published on reputable online publications and news websites, create valuable backlinks to your website. These backlinks are a crucial ranking factor for Google, helping your website rise in search engine results pages (SERPs).
- Improved local search visibility: Many online news platforms have local sections, increasing the chances of your press release reaching local audiences searching for businesses like yours. This targeted reach, if available, can significantly improve your local search visibility.
- Enhanced website traffic: Well-written press releases often generate clicks and drive traffic to your website, another positive signal for search engines. This increased traffic can further boost your website’s ranking and authority.
Setting Realistic PR Expectations: Traditional Media Outreach vs. Online News Distribution
Traditional press release distribution involves submitting news stories to media contacts (journalists, editors, news outlets) who may or may not choose to publish your story. Most often, they don’t – only about 3% of press releases submitted are ever published. The TV or radio station, or local newspaper, has limited time and space; your news needs to be pretty major to make the cut.
It’s great coverage when you can get it, especially since it’s free exposure (though you may have paid to have the release written.) It’s certainly worth reaching out to your media contacts when you have news to share, but the odds are against you.
Online News Boosts probably won’t get you on the radio or the evening news. However, because you’re paying to have them distributed online, and because these website have unlimited room, they WILL show up on hundreds of news websites.
You don’t have to hope your news is important enough to get published; it WILL be. That means thousands (if not millions) of people can see your news in any of multiple reputable online locations – you can now take advantage of an Online News Boost.
Online News Boosts are specifically written for distribution online; they are optimized for SEO (Google rank.) That means these news releases not only help your website rank higher, they often show up in the search results too. So your target audience can find them when they look in Google for what you do. This not only increases your brand awareness, some of the people who read about you will click over to your website.
Additionally, you can greatly amplify the reach and impact of your news release if you share it on your social media accounts, in your newsletters and on your websites.
And, as with other promotional methods, consistency in publishing Online News Boosts is extremely helpful. Studies show that companies publishing regular press releases achieve 126% more influence with target buyers.
And releasing just one additional story per month can improve website traffic by more than 25% within a year.
Additional Benefits of Online Press Release Distribution (“News Boosts”)
While exposure and SEO are powerful benefits, online press releases offer a multitude of additional advantages for your local business:
- Build Trust and Credibility: Earn media coverage and establish yourself as a reputable and trustworthy business in the local community.
- Drive Sales and Engagement: Use press releases to promote special offers, upcoming events, or valuable content on your website.
Combining the power of press releases with your existing SEO strategy can create a powerful synergy, propelling your local business to greater heights.
Let Me Maximize Your Online Presence with my Online News Boost Service
I don’t just “write” press releases. I craft them, with your business goals and strategy in mind, and especially with SEO in mind. I want people to find you and be impressed enough to contact you or visit your website. I want your press release to resonate with your target audience. I will ensure that your release is:
- Newsworthy and relevant: Your content will be engaging and tells a story that captures the attention of journalists and your target audience.
- Optimized for SEO: I incorporate relevant keywords and phrases to improve search engine visibility.
- Targeted for specific publications: I understand the nuances of different online platforms and tailor the release accordingly.
Ready to leverage the power of press releases and SEO for your local business? Contact me today to learn more about my Online News Boost service (press release writing and distribution services) and how I can help you get the word out about your business, reach your target audience, and achieve your online marketing goals.