Many local business owners feel hesitant to utilize press releases because they believe they lack “newsworthy” content. The truth is, there’s a wealth of potential for exciting press releases that highlight your unique story and engage your target audience.
Here’s a list of ideas to inspire you and demonstrate that your local business has plenty of newsworthy stories to share:
1. Product and Service Updates:
- Launch a new product or service.
- Update existing products or services with new features or benefits.
- Introduce partnerships or collaborations with other local businesses.
2. Business Milestones and Achievements:
- Celebrate anniversaries, reaching sales goals, or winning awards.
- Announce grand openings of new locations or renovations.
- Share community involvement initiatives or charitable contributions.
3. Events and Promotions:
- Host workshops, seminars, or webinars related to your industry.
- Organize community events, festivals, or contests.
- Announce limited-time promotions, special offers, or discounts.
4. Industry Insights and Expertise:
- Share unique perspectives or insights on industry trends.
- Offer valuable advice or tips relevant to your target audience.
- Respond to current events or news within your industry with a unique angle.
5. Employee and Team Recognition:
- Recognize employee achievements, promotions, or professional milestones.
- Announce new team members or highlight their expertise.
- Celebrate employee volunteer work or community involvement.
6. Local Community Focus:
- Partner with local organizations or charities.
- Sponsor local events or initiatives relevant to your audience.
- Support local causes or community projects.
Additional Tips:
- Tailor your news to LOCAL audiences. Mention local landmarks, locations, businesses.
- Quantify your impact whenever possible. Use data and statistics to showcase the significance of your achievements.
- Include high-quality visuals. Images and videos can significantly enhance the appeal and share-ability of your press release.
If you still can’t come up with ideas for using press releases to promote your local business, contact me and I’ll help! You’re much more newsworthy than you think, I guarantee it.
