Getting your case study in front of the right people is critical to its success. You’ve spent time and money crafting it, so it should be rewarded by the right audience.
But how do you do that? Fortunately, there are a few things you can do to make your case study stand out.
1. Post it on your website
Case studies are one of the most powerful content marketing strategies. But they can also be boring and uninspiring if they aren’t written properly.
To make them eye-catching, add screenshots from documents or other visuals. These images will help to testify your point and establish trust among your readers.
A well-written case study is a great way to show prospective customers how your business can help them solve their problems and meet their goals. But how do you get it in front of the right people?
2. Share it on social media
If you want to get your case study in front of a wide range of potential customers, share it on social media. You can share it on Twitter or Facebook, and you can also share it in LinkedIn groups that your target audience participates in.
The key is to make your case study as engaging as possible. This means focusing on the customer’s experience, using their words and identifying their pain points.
You can then share your case study on social media with impressive facts, figures and client quotes that demonstrate your success to potential clients. You can also include metric graphs and screenshots to add visual appeal.
3. Link it to your website
Case studies are one of the most powerful content marketing strategies to earn customers’ trust. They’re also a great way to generate high-value leads and increase brand authority.
However, you need to get your case study in front of the right people to really reap its full benefits. It needs to be promoted in a variety of ways, from online to offline marketing.
The best way to get your case study in front of potential clients is to link it to your website. This can be done by creating a special page for case studies or simply placing the link on your home page. (This is a service I do for you! I write it, put it on your website, and promote it.)
It’s also important to include a call to action in your case study copy. Without this, readers won’t know what to do after reading the content.
4. Write a blog post about it
Case studies are a powerful content marketing tool that can help drive conversions. They allow you to showcase your successes in a more comprehensive way than typical testimonials.
But how can you get your case study in front of your ideal customers?
The best way to do that is by creating strategic, thoughtful case studies that are aimed specifically at your target audience.
A good case study should focus on the customer’s specific problem and how your product or service helped to solve it. It should also explain the results, including figures, percentages or before/after visuals.
Once your case study is ready, it’s time to promote it. These dos and don’ts will ensure that your case study gets in front of the right people and helps you turn prospects into paying clients!
5. Share it on LinkedIn
LinkedIn is a great place to get your case study in front of your ideal audience. Share it in LinkedIn groups that your target market is active in and post it on other social media platforms as well.
One of the best ways to get your case study in front of a large audience is through paid advertising. Using LinkedIn’s publishing platform, you can create an ad that highlights the benefits of your case study to your audience.
Disney, UPS, BlackRock and Callaway are all thriving on LinkedIn by sharing content that appeals to their specific audiences. All of these brands share a variety of content formats, including images, videos and links to their blog posts.
6. Use a Press Release to Distribute It
One of the fastest and most credible methods to promote case studies with press releases. In essence, you’re announcing the results of your case study to the world at large, which increases awareness and drives traffic to your website. It also really helps with your SEO (your website rankings) when news sites link to it.
MY CASE STUDY SYSTEM incorporates case studies AND press release promotion – and best of all, it’s all done for you. Learn more about the Simple Case Study System and how it works!