Case Studies vs. Portfolios – Who Steals the Spotlight?
Understanding the Difference Between a Case Study and a Portfolio – What They Do and When to Use Them! When it comes to using websites to showcase what you do…
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Columbia Business Networking Group – Market Insight
Perhaps the fastest-growing Columbia business networking group, the ACA Business Club Columbia MO focuses on three pillars of service to its members: relationships, professional development, and marketing. The philosophy of…
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Improving Topical Authority to Prove Your Expertise and Attract Customers
A particularly smart strategy today is improving Topical Authority to prove your expertise and attract more customers by doing so. Topical Authority refers to the level of expertise and knowledge…
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Combining PR & SEO to Propel Your Business Online
This recent article illustrates the power of Simple Case Studies. In addition to writing case studies that are well-optimized for Google, and highly relevant to consumers, I often use press…
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Why Local Businesses Need “Project Detail” & “Market Insight” Case Studies
I strongly feel that local businesses need Project Detail and Market Insight case studies. One proves expertise; the other proves experience. And they should be easy to find, and easy…
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Columbia Commercial Landscaping | Success Revitalizing a Neglected Property
ACME Eco Corp, a leading manufacturer of eco-friendly cleaning products, recently acquired a neglected commercial property in Columbia, Missouri with plans to expand their operations in the area. In order…
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Need Columbia Auto Repair Services? Check out Carr’s Auto Body | Case Study
Carr’s Auto Body* specializes in providing high-quality auto repair services for all types of vehicles, including foreign and luxury automobiles, in Columbia, MO. The company has been in business since…
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How Case Studies Help You Avoid Being Seen as a Commodity
ANY business can claim to be “fast” or “professional” or “expert”, right? And they do. So how do you avoid being seen as a commodity – just another painter or…
Read More »Don’t fall for these two common myths about online marketing!
I’ve heard some version of these two myths over and over again in my 20+ years of helping small business owners. Myth #1: If you build it, they will…
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Ecommerce Case Studies: Helping Shoppers Go from Browsers to Buyers
It’s a common scenario in ecommerce: a customer spends time browsing a website, adding items to their cart, but ultimately hesitates to make a purchase. Whether it’s due to concerns…
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